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Don’t like whats being said about your company? Call in damage control:

April 17, 2012

I find this pretty interesting, as well as very questionable:

Fix your Google results today.

“No one asks people for job references or background information anymore, they ask Google. And if your name turns
up news reports, legal filings, embarrassing party photos, or other questionable material, you’re likely to get passed over.”

“Our patented technology and patented, proprietary strategies, developed by world-class scientists, engineers and years of R&D, can make good content rank highly in your results, eventually displacing the negative content and bumping it out of your top results.


“This approach also prevents future negative content from appearing where people will see it. So don’t wait — the longer people see the personal attacks, police reports, bankruptcy filings or other negative content in your top search results, the more damage it does. Take back control of your search results now.”

So what does this mean exactly?  It’s ok if you run a shoddy company, do shoddy work, or irresponsible actions so long as you can cut us a check to clean up the aftermath?  What’s wrong wth this picture?

An short online conversation with a representive resulted in the following dialogue:

Sarah:  You will want to look into our ReputationDefender service which specializes in combating negative or unwanted online content. Since every case is unique with ReputationDefender and I am not an expert, I am not the best person to speak to this. What I can do is put you in touch with a ReputationDefender specialist who is an expert and can answer all of your questions in detail.

You: ok…

Sarah: What is a good number for a specialist to reach you?

I thought one of the benefits of the Internet was finding out what others had to say about a companies goods and services and whether they were up to par…. apparently no longer so long as a company has deep pockets….


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